Location: Ikeja, Lagos
Level: L6
Reports To: Regional Reserve Manager
Job overview:
Nigeria is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks within this market.
The Nigerian drinks market is relatively unsophisticated, but highly dynamic. In that regard, Nigeria represents the greatest spirits growth opportunity available on the continent. Diageo Brands Nigeria (DBN) has been established to expanding Diageo’s operations and portfolio of brands by venturing into the marketing and sales of Diageo’s already existing rich Spirit brands.
The Diageo portfolio in Nigeria encompasses some of the finest liquids in existence. With a vast and raging portfolio covering vodka, gin, Tequila, Scotch & other whiskies, the breadth and diversity of this portfolio gives Diageo a true point of difference.
Presenting these brands to the target customers and consumer in a unique and sophisticated manner is motivating, and as such special event delivery that pulls feet to the outlet and inspires consumers with product knowledge is a key deliverable in this role.
Purpose of the role
Brilliant Execution of Reserve Trade strategy directly to Consumers
Great performance in coverage area
Leadership of Reserve brands on the ground
Top Accountabilities
Develop customer plans and negotiate with key customers, secure corporate partnerships (circa 30 customers per region) including banks, oil companies, etc. in region.
Works with Reserve Regional Manager and training department and HR to build personal sales capability.
Responsible for ensuring the retail redistribution standards are adhered to by distributors and VSMs
Qualifications and Experience
Develop customer plans and negotiate with key customers, secure corporate partnerships (circa 30 customers per region) including banks, oil companies, etc. in region.
Works with Reserve Regional Manager and training department and HR to build personal sales capability.
Responsible for ensuring the retail redistribution standards are adhered to by distributors and VSMs
Qualifications and Experience
Graduate with a minimum of 2years commercial expertise gained across Sales/Consumer Marketing.
Problem Solving skills
Good communication skills – written and verbal
Experienced driver with valid license
Target driven & Result oriented
Creative/ innovative
Commercial experience and understanding, preferably within FMCG environment.
Understanding of the total alcoholic drinks market
On Trade experience (either retail or supplier) advantageous
Interested and qualified?